Mini offers a preview of the design language that will characterise the next family of all-electric models and will be called Charismatic Simplicity. “With our new design language we are completely redesigning the iconic Mini. Our purist and progressive approach combines the simplicity of functional elements with the passion for which our brand is renowned,” says Oliver Heilmer, head of Mini design. “We are convinced that consciously reducing to a few but expressive elements enables previously unthinkable innovations.”
At the centre of the cabin remains Mini’s iconic classic circular central instrument display, which will be reinterpreted as an OLed display in the next model family. Mini is the first car manufacturer in the world to offer a touch display with a fully usable circular surface. The OLed display has a diameter of 240 millimetres and combines the functions of the instrument cluster and on-board monitor. Its elegant design and frameless appearance give it a particularly refined look. In addition to the central display, the steering wheel of the next model family has also been radically redesigned. The standard version has a two-spoke design.
The optional equipment adds a distinctive fabric finish as a third element, as well as a sporty geometry. The upcoming Mini model family inspires with its variety of high-quality, sustainable materials and colours as well as innovative fabric designs. The completely redesigned light-alloy wheels also follow the principle of the new design language. The Mini wheels of the next model family no longer focus on the sculptural nature of the spoke structure, but on a graphic design characterised by strong colour contrasts. This creates an illusion of grandeur, which is further emphasised by the spokes pointing outwards.
