SERGIO MARCHIONNE AND THE OFFICINA 83
"I saw factories that would not have been out of place in a novel by Dickens”, said Sergio Marchionne shortly after his appointment as Managing Director in 2004, quickly realising it would be necessary [...]
FORD FOCUS, THE HUMAN-CENTRIC REVOLUTION
Twenty years after. The Ford Focus has been renewed for the fourth time since 1998, when the first series brought a breath of stylistic innovation to the C segment. "The new design started out [...]
BREMBO, STYLE AND COLOUR
The braking system as an element of style. The idea of colouring calipers came to the people at Brembo in 1992, and over time it has become a veritable signature that makes this brand’s [...]
ITALDESIGN CONTEST, YOUNG DESIGNERS FOR MOBILITY
Hypothesise what the mobility of the future will be like through the projects of young designers, engineers, architects, artists or design enthusiasts. This is the aim of the Research Contest on Future Mobility in [...]
CHRIS BANGLE, OUT OF THE BOX
"We will see a change in the world of car design when people stop thinking conventionally, associating every form with a particular category. We are still too tied to our habits, we don't have [...]
AUDI DESIGN LAB, A JUMP INTO THE FUTURE
English version coming soon.
LYNK & CO 02, BOLD AND ENTERTAINING
"Sporty, dynamic, bold and entertaining". This is how Andreas Nilsson, head of design for the Geely group brand, described the Lynk & Co 02 at its world launch in the Netherlands. The 02 slots [...]
INFINITI Q50 HYBRID, STYLE AND DRIVING PLEASURE
Style and driving pleasure. These are the two cornerstones of the Infiniti, expressed through sporty lines, quality materials and driving comfort. A focus on design that has characterised the Japanese brand since its debut [...]
“ROSSO FIORAVANTI”, THE WORKS OF FIORAVANTI ON SHOW AT MAUTO TILL 13 SEPTEMBER
A retrospective to celebrate the genius of Leonardo Fioravanti through his cars, drawings and projects, to retrace the stages of his fortunate life, as he himself likes to call it, which led to his [...]
MCLAREN SENNA GTR CONCEPT, DESIGNED FOR THE TRACK
Beyond the Senna. Presented at the Geneva Motor Show 2018, the McLaren Senna GTR Concept completes the "Form Follows Function" design philosophy, presenting itself as a version dedicated exclusively to the track. Every millimetre [...]