A story you can touch Books are born to convey emotions, even more so when they tell dynamic and engaging stories such as those of the great car manufacturers. Lamborghini is one of [...]
With production now underway at the Borgaretto plant near Turin, the Mole Urbana project — patiently brought to life by Umberto Palermo over the past years — completes its first chapter. The electric [...]
The collaboration between Stellantis and Leapmotor, now effectively a brand within the Italian-French galaxy given that it is distributed through the same commercial network as its brands, is consolidating its offering with models [...]
They say that numbers have no soul, but in transforming a digital project, which relies on sequences of numbers to trace volumes in virtual space, into a solid object requires craftsmanship care and [...]
The end-of-september Auto Torino Show marked the official arrival in Italy of the Dongfeng Group, which, following current practice, is introducing several distinctive sub-brands at once — such as Voyah and Mhero — [...]
The Giant's dream If you're expecting yet another roundup of cars inspired by postwar American style, you might be disappointed—at least at first. But if what you're looking for is a perspective that’s [...]
Design Beyond Design If there’s one company that has made industrial vision—more than style—its winning trait, that company is Italdesign. In over 50 years, the firm founded by Giorgetto Giugiaro has carved out [...]
To any careful observer, a curious trend reversal has become apparent in the design of today’s cars: conventional vehicles are striving to look more like SUVs, while SUVs themselves are becoming increasingly car-like. [...]
Aspettando il centenario Tra le molte iniziative con cui Pininfarina sta festeggiando i suoi 95 anni, ultima tappa e grande preambolo alle celebrazioni per il primo secolo di attività che avverranno nel 2030, [...]
Waiting for the Centennial Among the many initiatives marking Pininfarina’s 95th anniversary—a milestone that serves as both a celebration and a prelude to the brand’s centenary in 2030—a new book could not be [...]
