Umeå Institute, a matter of details
In an era of cost optimisation and platform sharing, details have taken on a key role in determining the choices of the consumer, and the job of the designer is becoming increasingly strategic in importance. [...]
Coventry University, coscientious creativity
The final projects by the students of Coventry University are exercises in imagination combined with environmental awareness. The widely varied and original proposals developed by the students of the Automotive, Transportation and Product design courses [...]
SPD Milano, intuition in Lamboghini genes
How can a young designer fail to be enthusiastic about a glorious marque such as Lamborghini? Designing a sports car for the raging bull brand must be one of the commonest dreams among car design [...]
FH Joanneum, the brand beyond the car
After the success of the “audi-generation@” project in 2003, the creative relationship continues between the German brand Audi and the Industrial Design course at the Fh-Joanneum university of applied sciences in Graz. This time around, [...]
FH Joanneum, fashionable sport
For many youths today, a day out in the mountains or a skiing trip is more than just an opportunity to have fun with friends. Often, in addition to the fun side, wearing fashionable clothes [...]
SPD, four metres of style
The successor to the A2 – Audi’s baby – needed to fill a gap in the marque’s revised range has yet to take shape, so why not ask a group of promising design students to [...]
FH-Joanneum, new mountain scenarios
The mountain environment and Alpine sports are an integral part of Austrian culture and social life. The meagre snows and frequent sunny days of last winter revealed a very different mountain scenario from the ones [...]
Monetti, servire con stile
Si è concluso al Salone Internazionale dell’Ospitalità “Host 2007“ il Monetti Tray Design Competiton, concorso ideato e promosso da Monetti Spa e dedicato all’oggetto più caratteristico della produzione storica di questa azienda, il vassoio da [...]
SPD Milano, Avant 2015 hypothesis
Project the Audi Avant concept forward to 2015, developing new forms and aesthetics for it. That was the challenge Walter de’ Silva (Design Director Audi Brand Group) proposed last October to twenty students of the [...]
IED – Fiat X 1/99, attractive transformability
It was one of the most admired concept cars at the Geneva Show, with its iridescent orange colour pointing up attractive curves and a dynamic profile but, in spite of the Fiat trademark, it was [...]