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Red and violently beautiful. The 812 Superfast and 488 Pista supercars make their appearance, as magnificent as ever, within the confines of a Style Centre, like two top athletes proudly announcing their ambition to [...]

Twenty years after. The Ford Focus has been renewed for the fourth time since 1998, when the first series brought a breath of stylistic innovation to the C segment. "The new design started out [...]

A new design language? "No," says Ian Callum: "The language remains typically Jaguar. It’s the proportions that have changed. The graphics have a familiar look about them, because we want the user to recognise [...]

"We will see a change in the world of car design when people stop thinking conventionally, associating every form with a particular category. We are still too tied to our habits, we don't have [...]

There are two ways of looking at Le Fil Rouge, the concept presented by Hyundai in Geneva. The first, at the moment when the Korean company’s designers introduce the concept of Sensuous Sportiness, is [...]

At times, a generational change in the career of a model demands stylistic reflection to the point that the visual structures have to be reworked to such an extent as almost to redefine the [...]

Design the fastest Suv on the planet. This in a single sentence could sum up the project brief that the Lamborghini Style Centre received for the Urus, a utility sport car with aggressive features [...]

The secret, says Gorden Wagener, lies in "removing a line". That’s how the head of Daimler design, speaking of Mercedes-Benz's new A-class, explains how "sensual purity 2.5" was achieved. This concept has been part [...]