The secret, says Gorden Wagener, lies in “removing a line”. That’s how the head of Daimler design, speaking of Mercedes-Benz’s new A-class, explains how “sensual purity 2.5” was achieved. This concept has been part of Mercedes’s design development for years: a purity of lines and surfaces that, through the contrast of “hot and cool”, leads to the goal of “modern luxury”. And if the previous A-Class expressed “sensual purity 1.0”, it will be readily understood how far they have come along the road to reach today’s 2.5. “It’s pure, clean, compact, very sexy, and therefore very modern”.