Trends, programmed inspiration
For the layperson, the creative process involved in the designer’s job can be quite difficult to grasp. How can a car’s inception begin from the idea of a fish (such as the extraordinary Mazda Senku [...]
Tesco TS, a time for style
Many businesses will remember the year that has just come to an end as the beginning of harsh times, with dim prospects for the future. There are some, however, that buck this trend and see [...]
Blumer&Alias, infinite cast iron
Created between the eighteenth and nineteenth centuries, when the city became a place for a pleasant stroll and a landscape open to the citizen, the park bench offered a vantage point from which to admire [...]
Volvo S60, the essence of scandinavian design
A flowing coastline, the silhouette of Viking longboats and the cool image of crystal clear waterfalls: Steve Mattin could not complain about inspiration when he initiated the new Volvo S60 concept design, in March 2008. [...]
GTbyCitroën, playing the game with passion
“We are the first constructor to break the virtual barrier” claims Citroën with pride. The truth is more complicated, however: the GTbyCitroën show car presented at Paris is in fact a successful fusion between the [...]
Toyota Avensis, european accent
“Europeans go shopping with their eyes”. In the Old Continent, design still ranks among the most influential factors in buying, and it was with this idea clearly in mind that Toyota’s management launched the project [...]
Renault Mégane/Coupé, a new beginning
Dynamism, fluidity, sportiness, sensuality and strength are the five basic precepts on which Renault has founded its strategy for the new Mégane family, which debuted in hatchback and coupé guise and will later be joined [...]
Fiat FCC II, the buggy-speedster connection
An animal moves silently through the forest, perfectly integrated in the natural environment. The designers of Fiat’s Brazilian design centre use a zoomorphic image halfway between an insect and a predator to describe the character [...]
Paris show, the chemistry of uncertainty
Panic is probably too strong a word for the atmosphere at the Mondiale de l’Automobile in Paris this year, but to say that it was pervaded by fear and uncertainty on the part of industry [...]
Volkswagen Golf, the shape is in its history
“Designing simplicity is one of the hardest jobs a designer can be given” says Walter de’ Silva, an advocate – since his appointment as design supremo for the Volkswagen group – of a return to [...]