CONCEPT

An contradiction with the very definition of the word, the concept of the niche is assuming an increasingly crucial position in the range strategies of car manufacturers, as it allows them to leave no ground [...]

Volkswagen’s design strategy turnaround went public in autumn 2007, when the small Up! concept was first shown in Frankfurt. It was a simple yet friendly and elegant creation, actually the first implementation of a design [...]

One of the concepts that drew the most attention at the recent Frankfurt Motor Show was the Toyota iQ. The car was presented again at the Tokyo Motor Show in October, where it elicited just [...]

The majority of concept cars produced by major carmakers are destined to exist solely for the duration of a single motor show. Some are luckier, however, and come back again a year or two later [...]

The Phylla (Latin for leaf) is an innovative, compact electric car conceived for the city and boasting lots of interesting aesthetic touches. The car is the product of a commitment undertaken by the Piedmont Region [...]

The German company Mercedes-Benz makes very few pure concept cars, and when it does, it is to express new technology more than stylistic trends. While the Bionic car and the F600 concept seen in 2005 [...]

The Citroën range is becoming increasingly bipolar and moving towards a distinct dual personality. The early signs of this can be seen in the products of the marque’s advanced design, which are developed along clearly [...]

One of the most interesting new offerings at the 2007 edition of the Geneva motor show came from the US. Presented in concept guise, but unmistakably identifiable as a possible production model, the Dodge Demon [...]

Three years after he was appointed head of General Motors Europe’s design operations in Rüsselsheim, Germany, Bryan Nesbitt has presented his first major design effort which will have a mid-term impact on all Opel and [...]

In presenting the Iosis concept two years ago at Frankfurt, Ford’s designers promised that the new Mondeo was to be more dynamic and emotive and a product of the Kinetic Design philosophy expressed by the [...]