DESIGN STORY

The year 2017 marked the début of one of the most disruptive models in recent years: the Hyundai Kona. Its commercial success – which occurred on the European market at the time of [...]

Playing with contrasts, constantly innovating, moving at the speed of a startup. Above all, not being afraid to take risks. Kia design has taken a non-conformist approach with its Opposite United philosophy, of [...]

Reconciling the pressing need for EVs while reassuring users who don’t like features that are over the top? Ford design seems to have found the solution to this conundrum with the new Explorer which [...]

“Scandinavian design, safety, technology”. These, according to Robin Page – Volvo’s head of design until next May 1st when he will become senior style consultant and will be replaced by Jeremy Offer – [...]

Few automotive brands have such an authentically American image as Jeep does. That is why the Avenger surprises in every respect: apart from being the first pure electric-powered Jeep and the most compact [...]

Waiting to arrive at the right time. This was Polestar’s choice for the Polestar 3, its first SUV in the range revealed seven years after the brand’s début. A choice that on the [...]

For the past 113 years, in a location 60 km from Birmingham, they have hand built three cars a day using craftsmanship principles from an age that seem to have stood still. There [...]

From the very first pencil stroke it couldn’t have been clearer: the long-awaited four-seater, four-door Ferrari, something completely new in the history of the Prancing Horse, would not be an SUV. "Our aim [...]

This time the Volkswagen designers worked on a Wolfsburg-Melbourne line. The second generation of Amarok, the successful pickup of the German maker which in its previous edition sold 830 thousand units, is in [...]

With the advent of the new era of mobility, the role of the car in the lives of users is changing, which makes us designers pay more and more attention to the most [...]