DESIGN STORY

The watchword is "luxury", to which the adjective "modern" is added. With this flag Jaguar faces a race towards the future, through an epochal revolution that has also affected the internal structure, attributing [...]

With the EV6, constructed on the E-GMP (Electric-Global Modular Platform) and Kia’s first totally electric car, the Korean brand’s designers succeeded in surprising with new and unexpected formal treatments. “In the EV6, there [...]

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Eighty years of history and innovation. “The success of Jeep is strongly linked to our roots. We are one of the few brands that has a direct line with its own customers and [...]

Changan races towards the future. It does so with the models of the UNI family, which focus on the latest technologies and a new stylistic language to make inroads into the hearts of Chinese [...]

Sustainability, brand identity, clear, emotional design, instinctive interaction. And last but not least, formal beauty. These are the main themes of the C40 Recharge, the first "full electric" car and the [...]

The McLaren Artura gives the lie to all those who still believe that emotion and sportiness do not go well with electrification. The first supercar in the segment with plug-in hybrid [...]

The Renaulution announced by Luca de Meo, CEO of Renault group, aims to transform the French manufacturer, projecting it into the future, and design is one of the main protagonists of this [...]

Gordon Murray is one of the gods of Formula 1. A handful of world titles, first with Brabham and then McLaren, punctuated the European career of this South-African engineer, transplanted to England [...]

“The world of car design will never be like it was before”: Lowie Vermeersch, founder and CEO of the Turin design house Granstudio, has no doubts that the design approach must change. “The [...]