GENESIS X SKORPIO CONCEPT, THE DESERT SKORPION
Genesis is the brainchild of Luc Donckerwolke, Chief Creative Officer and Chief Design Officer for the Hyundai Motor Group, who is clear about how the brand must evolve after its first ten years. [...]
GENESIS X SKORPIO CONCEPT, UNSTOPPABLE
Genesis unveiled the X Skorpio Concept, an off-road prototype designed to tackle challenging terrain, including deserts. Inspired by a black scorpion, the X Skorpio Concept is Genesis' first extreme off-road vehicle, designed specifically [...]
GENESIS, THE DEBUT IN ITALY
Attached to the January issue of Auto&Design is a special monographic that celebrates ten years of Genesis design, retracing the stylistic evolution of a brand that in just one decade has been able [...]
SUPPLEMENT | LUC DOCKERWOLKE, THE GENESIS OF GENESIS
“Ten years of Genesis. It’s the moment to kick off for the next ten, because we've laid the foundations and now we need to build on them.” Have all your dreams come true? [...]
CAR DESIGN EVENT, KOREA BETWEEN THE PRESENT AND RETROFUTURE
Korean motoring is experiencing something of a “golden age” in its history, and Hyundai Motor Group brands also stood out at the Car Design Event Classic. Created by journalists Des Sellmeyer and Jens [...]
GENESIS NEOLUN, THE PLEASURE OF TRAVEL
Opulence, abundance, technology, sustainability. Interpretations of luxury can be multiple, and Neolun, Genesis’ latest concept car, is linked to formal minimalism: “We asked ourselves what luxury meant for our brand. The answer? Simplicity [...]
GENESIS NEOLUN, A NEW MOON
Genesis unveiled the Neolun, a large electric SUV, and at the same time unveiled a new series of high-performance cars and equipment, the Genesis Magma, for the brand. Neolun is intended to represent [...]
2023 CAR DESIGN AWARDS GO TO GENESIS AND FERRARI (GALLERY+VIDEO)
The design teams of Genesis for the X Convertible concept car, of Ferrari for the Purosangue and Ferrari for its Brand Design Language are the winners of the 2023 Car Design Award, the [...]
GENESIS X CONCEPT, OPEN-AIR LUXURY
An open-air, electric, four-passenger concept car. Genesis, a premium manufacturer in the Hyundai galaxy, presented the X Concept in California, and the choice of location was a natural one, given that this state [...]
GENESIS X SPEEDIUM COUPE, A LOOK INTO THE FUTURE
Genesis, the Hyundai Group's premium brand, unveiled the X Speedium Coupe at Genesis House, a cultural space located in the heart of the Big Apple's Meatpacking District. The concept car incorporates the Genesis [...]