For many youths today, a day out in the mountains or a skiing trip is more than just an opportunity to have fun with friends. Often, in addition to the fun side, wearing fashionable clothes and using the coolest equipment is a key element of practising sport. Young consumers do not just look at the technological and functional side of mountain footwear, and style and formal innovation are just as important in this market as for any other garment.
The manufacturers of these products therefore need to focus on more than just the characteristics defining a good mountain boot, such as the quality of the materials used, reduced weight and wearability, to make them comfortable to use on all surfaces. Any new project must also consider product design, colour choices (in keeping with what’s happening on the catwalks) and details that personalise and enhance the item itself.
With this in mind, who better than eleven young students of an institute based in Austria – one of Europe’s most popular winter sport destinations – to unleash their creativity and propose new fashion directions? What you see represented here, for the time being, merely as images, may soon be making an appearance on the shelves of sports shops – perhaps even in time for the next winter season.
The article continues in Auto & Design no. 169