The result of this is the Senova OffSpace concept unveiled at the Beijing Motor Show. The project had a twofold mission: “It’s a study for both an identity for the Senova brand and for a new type of car. This is very different from simply tailoring a style for a package assigned by the client, as used to happen even just a few years ago” explains the Belgian designer, for whom an object and its context can never be considered separately.
So what exactly makes the OffSpace concept so special and different? It’s a crossover addressing the new trends devel- oping in China, where alongside a penchant for sport utility vehicles, the needs of families are now changing, generating a demand for cars suitable for larger groups of people. “Theirs is a dynamic culture, which is not keen on products that are too standardised”, continues Vermeersch, “which is why we asked – and were granted free rein – to work on a specific platform, letting us define new proportions around a six seater interior.”