Peter Schreyer is marking ten years of leading new car design for Kia, a period during which the Korean brand’s global sales have risen from around 1.1 million cars in 2005, to 3.05 million in 2015.
Peter Schreyer has been the mastermind of Kia’s design revolution over the last decade, a shift which has fundamentally altered the way in which the company’s models are perceived around the world. Having joined Kia Motors in 2006 as Chief Design Officer, Peter Schreyer is now President and Chief Design Officer of Kia Motors Corporation.
.Peter Schreyer explains: «When I started at Kia, it was important that we established an identity and a consistent feeling across the brand. But the story of how our new vehicles came to life is about so much more than just aesthetics. It involves intricate choices in how complex ideas work together to create something that generates an emotional response».
Peter Schreyer’s direction has helped Kia establish a clear identity, raise brand awareness, and put into production a series of modern, progressive new car designs.
Peter Schreyer’s favorite designs from recent years include the Soul, which “changed the brand” with its stand-out looks and cool, alternative image; and the new Optima Sportswagon, a true “European lifestyle car” due on sale across Europe later this year.
The stunning, “forward thinking” Kia GT Concept was launched at the Frankfurt Motor Show in 2011 and suggested what a four-door sports sedan from the company could look like.
