Nissan unveiled the Ariya Concept, a crossover EV with twin electric motors, powerful acceleration, award-winning driver assistance technology and a look that signals a complete reinvention of the brand’s design. The new Nissan Ariya Concept, introduced at the 46th Tokyo Motor Show, signals the dawn of a new era for Nissan as the company embarks to redefine its brand philosophy for the next evolutionary phase of the automobile.
Ariya features a spacious, premium cabin with high-tech features and a body that conveys the pure, clean nature of electric cars. It embodies the Nissan Intelligent Mobility vision of personal transportation – one where electrification and vehicle intelligence will offer seamless and adaptive travel experiences free of accidents or harmful emissions. The Ariya Concept expands on design elements first hinted at by the Nissan IMx concept at the 2017 Tokyo Motor Show. They include the bold electrified V-motion signature “shield” and striking rear light blade, short overhangs, and an interior that feels more like a lounge than a conventional vehicle. Although it’s a concept vehicle, the crossover EV’s bold styling and unconventional interior and exterior elements could make it into production in the near future.
“A new vehicle architecture means fresh opportunities to redefine how vehicles interact with society, how an EV paired with advanced driving capabilities can offer a new perspective,” said Alfonso Albaisa, Nissan’s senior vice president of global design. “With this vehicle, we wanted to ensure that the soul of every Nissan car possess a distinctive Japanese DNA conveyed in a simple-yet-powerfully modern way, something we call ‘Timeless Japanese Futurism.'”
