Polestar, the Swedish high-performance electric car brand led by CEO and automotive designer Thomas Ingenlath, is launching the third edition of its design competition that questions the vision of future mobility, this year following the theme ‘Performance’. This year, Polestar plans to produce the winning design as a 1:1 scale model, which will be displayed on the Polestar stand at ‘Auto Shanghai’ in April 2023. The presentation of the initial projects by the selected designers will take place by 31 August, while the finalist projects will be announced on 1 November and the winner on 11 November.
The Polestar Design Contest involves the Swedish carmaker’s designers working one-on-one with the shortlisted entries together with a modelling team providing digital support to the finalists. Following the two themes of previous years ‘Pure’ and ‘Progressive’, the brief for the 2022 edition is to design a Polestar that is the antithesis of the classic idiom of high-consumption performance introduced in the 20th century. It must visually show a new form of ‘Performance’ and tell the advanced technical story that makes it possible in a sustainable way.
Maximilian Missoni, head of design at Polestar, comments: “The fact that a design is presented on the world stage in the same way as one of Polestar’s concept cars is a unique opportunity for any designer. We want to encourage, support and celebrate innovative design and the people who make it. Juan Pablo Bernal, Interior Design Manager at Polestar, founder of the Polestar Design Contest comments: “I believe that this year’s ‘Performance’ theme will capture the imagination of a community of designers who have responded extremely creatively to our Design Contest. I was really inspired by the series of entries submitted that continue to harness the essence of our brand in such an eye-catching way”.
