Since the beginning of its history, Ferrari has always been characterised by a passionate soul and a strong drive towards the future and innovation, driven by the pioneering spirit of its founder. The direction had already been set with the company’s first born, the 125 S of 1947, the first of a long series of game changers, cars that would change history and indelibly influence the automotive world. This is the starting point for “Game Changers”, the new exhibition at the Enzo Ferrari Museum in Modena, which once again presents some of the most significant cars in the history of the Prancing Horse in a totally new layout, telling the story of the Maranello company through the eyes of innovation.
The itinerary is an excursus through the most revolutionary models in terms of the most avant-garde design, the most innovative technological applications in both motorsport and grand touring, right up to the realisation of performance, achieved thanks to the great research and development work of the House and made unforgettable through the most beautiful victories. Design, technology and performance are therefore 3 parts of the story that accompany the Museum’s guests during their visit. Incomparable examples of design: the 375 MM, designed by Pinin Farina in 1952 and representing the first one-off made for Roberto Rossellini and destined for Ingrid Bergman, and the 166 MM, the first barchetta with bodywork made of aluminium, with its captivating, elegant and light lines.
The end of the exhibition and the ideal culmination of the tale of innovation dear to Ferrari is the latest game-changer: the Purosangue. For the first time, the public will be able to see the Maranello marque’s latest creation up close: Ferrari’s first car with four doors and four seats. One like no other in every respect: the perfect combination of athletic, streamlined design combined with comfort, versatility and driving excitement. The exhibition will be on display at the Museo Enzo Ferrari in Modena from 18 February 2023 until 17 February 2024.
