Created to celebrate Taylor Barnard’s entry into the DS Penske Formula E team, the “Taylor made N°4 Concept” embodies DS Automobiles’ long-standing commitment to electric single-seater motorsport and accompanies the launch of the DS Performance Line Limited Edition, inspired by the DS single-seater. Based on the N°4, a strategic model for the brand, this dynamic concept features an imposing “N°4” logo in the center of the grille, enhanced by a luminous signature faithful to the production model and pixelated headlights for a futuristic, high-tech look.
Designed to highlight the DS Performance Line Limited Edition and emphasize the strengths of the N°4, it was tailor-made by the designers at DS Design Studio, following the advice of Taylor Barnard, a young driver from the DS team. This unique model reflects his personality and embodies a bold and distinctly high-tech style. Its sleek, aerodynamically optimized design expresses performance and lightness directly inspired by the world of racing, while its lowered silhouette and wider track are inspired by the world of video games.
To assist the DS Automobiles teams in creating “his” concept, the young Formula E talent shared his preferences with the brand’s Colors, Materials, and Finishes department. Drawing inspiration from the worlds of racing and video games, he expressed his taste for the contrast between dark and monochromatic tones, enhanced by subtle touches of color. These approaches led to the exploration of innovative textures, playing on shades of gray enriched with purple accents.
