Polestar presents its Design Contest 2024 in collaboration with Mattel’s Hot Wheels brand, one of the world’s best-selling toy brands. This year’s contest asks participants to amaze and fascinate the judges with designs inspired by childhood dreams. Combining Polestar’s distinctive design DNA with their conception of the latest Hot Wheels collectible, this promises to be the most ambitious edition of the Polestar Design Contest yet.
The winning design will become part of the Hot Wheels offering, available for purchase worldwide, as the first Hot Wheels x Polestar vehicle to be produced as part of a wider collaboration with Polestar production models. Entrants are encouraged to be as imaginative as possible and push the boundaries of vehicle performance and design in their final submission. The only requirement is that Mattel is able to translate the final design into a 1:64 scale Hot Wheels die-cast vehicle and that images showing the vehicle’s interior design and surroundings are included in the design.
Maximilian Missoni, Head of Design at Polestar, said: “Dreams have the power to inspire us and transport us beyond what we think is possible. This is an opportunity for all participating designers to really push the boundaries of Polestar and unleash their imagination.” In keeping with the contest’s history of collaboration, participants selected before the final round will be individually mentored by both Polestar and Hot Wheels design professionals to refine their designs submitted for final selection. Registration for the competition opens on 5 March 2024 and the deadline for submission is 16 April 2024. Polestar expects to reveal the winner of the competition in the fourth quarter of 2024.
