Created in recognition of the heyday of European barchetta designs, Midsummer – limited to just 50 examples – represents the shared vision of Morgan and Pininfarina, who have collaborated to reinterpret and celebrate the timeless Morgan silhouette. “Midsummer is dedicated to enthusiastic individuals who will enjoy an unconventional, sensory, and analogue driving experience. By identifying and re-interpreting Morgan’s admired ideals, Midsummer turns our legacy into a charming, sophisticated, and timeless aesthetic”, said Massimo Fumarola, Chief Executive Officer, Morgan Motor Company.
A special project that demonstrates the flexibility of Morgan design whilst simultaneously showcasing the rare craft skill of the artisans who hand form every element of the distinctive body. “The design of the car is the product of an immersive journey between two brands, building on the essence of Morgan’s DNA, encompassing its centenary heritage, company culture and a remarkable community of passionate devotees.”, said Felix Kilbertus, Chief Creative Officer, Pininfarina.
The presence of the car is most evident in the rear three-quarter angle. From this angle, the proportion, new surfacing, and shoulder line are most apparent. New surfacing, particularly noticeable on the front and rear wings, gives a subtle preview of the evolving Morgan design language. Midsummer also introduces a shoulder line to the instantly recognisable side profile of a Morgan, made possible by the introduction of exposed wooden structures and required as one of the defining elements of a barchetta style.
From the front, Morgan’s new signature headlight units – finished with silver inserts – flank the horseshoe. Small vertical vents sit at either side of the horseshoe grille, aid air flow and cooling. “Midsummer demonstrates the flexibility of the Morgan silhouette, presenting a vehicle that is striking in its appearance and unmistakably a Morgan. A celebration of coachbuilding that combines the expertise, story and creativity of both Morgan and Pininfarina in delivering a seamless balance of tradition and progression”, said Jonathan Wells, Chief Design Officer, Morgan Motor Company.
Typically, vehicles designed by Pininfarina will feature the ‘Design by Pininfarina’ emblem. Due to the unique nature of Midsummer, and the collaborative approach that has contributed to its existence, Pininfarina has chosen to apply the exclusive “Fuoriserie” badge on the side of the car, for the first time on a series product.
