Lexus presents a new series of installations at Milan Design Week 2025. Its exhibition at Superstudio Più’s Daylight Space hosts “A-Un”, an immersive experience created in collaboration with Japanese creatives Six and Studeo, and “Discover Together”, an interactive collection created by emerging designers as a Lexus Design Award legacy project. “At Milan Design Week, we want to express this convergence between technology and humanity, exploring the points of contact and how the reinterpretation of time itself can become a catalyst for new experiences. With “Discover Together”, we have also collaborated with three visionary creative groups that analyse the interaction between individuals and society through the lens of the Black Butterfly, offering completely new perspectives,” said Simon Humphries, Chief Branding Officer of Lexus.
Installazione A-UN
A-Un Installation
In the two decades since its first participation in Milan Design Week in 2005, Lexus has collaborated with world-renowned artists and designers – including Philippe Nigro, Neri Oxman, Sou Fujimoto and Rhizomatiks – to create immersive experiences that embody the brand’s vision and values. This year it partnered with creative agency SIX and design studio STUDIO, both based in Tokyo, to present “A-Un”, an installation inspired by the Japanese concept of A-Un no Kokyū (harmonised breath), a traditional philosophy in which two entities instinctively synchronise their movements and emotions. Using the Black Butterfly motif as a connecting window between people and society, Lexus brings its vision of the future of mobility to life in an engaging and evocative space. An imposing screen in the shape of the Black Butterfly suddenly emerges in the space, three metres high and measuring 10 metres wide by four metres deep. A testament to Lexus’ commitment to traditional materials and craftsmanship, the work was meticulously handcrafted over three months, using woven threads composed of approximately 35 kilometres of bamboo fibre.
Installazione Discover Together
Discover Together installation
This year’s exhibition builds on the legacy of the Lexus Design Award, which has discovered, nurtured and supported emerging talent over time, challenging the boundaries of creativity. Three visionary groups used the Black Butterfly as an inspirational motif to explore new dimensions of personalised experiences through technology. Bascule Inc., Northeastern University and Lexus in-house designers present a series of interactive installations that reinterpret the Black Butterfly from unique and distinctive perspectives. This encounter between Lexus and emerging talent creates the “Amazing Experience” that visitors are invited to discover for themselves during the exhibition.
