Toyota presents the new and impressive sixth generation of the RAV4, which takes up the legacy of its iconic and innovative predecessors by introducing advanced technologies that redefine performance and efficiency, also at the forefront of safety and the digital user experience. Versatility and reliability have earned the RAV4 enduring popularity for generations of customers in Europe, where more than 2.5 million units have been sold since its introduction in 1994, and over 15 million worldwide.

Now the RAV4 comes with a new robust exterior styling that reflects its authentic SUV spirit, underlined by a new model logo, modern and decisive. The imposing front end and dynamic silhouette convey solid off-road performance and the unmistakable RAV4 identity, while maintaining similar dimensions to the previous model. Inside, the completely redesigned passenger compartment is designed to offer a safe and intuitive drive, offering all passengers a feeling of space, premium comfort and attention to detail.

The new RAV4 marks the debut of the most advanced, fastest and most compact multimedia system, embedded in the innovative digital ecosystem powered by Arene, which offers a seamless in-car digital experience. Superior quality information is displayed through clear images, Google points of interest, and real-time navigation details, such as speed camera and Low Emission Zone (LEZ) alerts, to help the driver comply with environmental regulations. The integration of the navigation map with three-dimensional lane assist in the 12.3-inch driver instrument cluster reduces potential distractions and makes directions easier to follow.