Waiting for the Centennial
Among the many initiatives marking Pininfarina’s 95th anniversary—a milestone that serves as both a celebration and a prelude to the brand’s centenary in 2030—a new book could not be missing. New in more ways than one: although only five years have passed since the last official publication, also released by Giorgio Nada Editore, this volume is less an update and more a reimagining. Unlike the previous edition, which featured contributions from several authors, this one bears the name of a single writer: Luca dal Monte, adding another prestigious title to his personal bibliography.
Produced in close collaboration with the atelier in Cambiano, the book retraces the company’s entire journey—not just in the automotive world, but across a variety of sectors, from other forms of transportation like trains and boats to everyday objects and even architecture. Yet, while Pininfarina’s multifaceted identity is a relatively recent development, the enduring allure of the name—or rather, the brand—still evokes visions of past automobiles, to which the book dedicates ample space.
However, this is not a conventional chronicle, or at least not entirely. Divided into just seven chapters, each one bears a title that reflects a key theme at the intersection of art and industry—hallmarks of this great design house: Family, Beauty, Creativity, Craftsmanship, Technology and Innovation, Sustainability, and Vision. It’s a story that unfolds as a journey toward the future, spanning 240 pages and featuring over 400 photographs. It honors every model that became a symbol of its era and of Italian design excellence, while simultaneously looking in all directions. To satisfy those who know exactly what they’re looking for—and to surprise them with the unexpected.
Datasheet
Pininfarina 95 – Timeless Beauty
Publisher: Giorgio Nada
Author: Luca Dal Monte
Size: bound volume measuring 24 x 27 x 2,5 cm with hard cover
Pages: 240
Text: Italian and english
Photographs: over 400 in color and b/w
Price: 55 euros
