The National Automobile Museum inaugurates the exhibition “Ferrari Design. Creative Journeys 2010-2025,” created in collaboration with the Ferrari Style Center and Ferrari Museums and open to the public until Sunday, March 8, 2026. At the same time, the museum is inaugurating a new permanent section dedicated to car design, alongside a space for exhibiting cars according to rotating themes, the first of a long series of planned exhibitions being dedicated to Ferrari. On display are eleven cars that represent the distillation of the work of the team led by Flavio Manzoni, selected from among the more than seventy models designed in Maranello since 2010 and accompanied by an exhibition that highlights not only the final result but the entire creative process. Drawings and images of the making of the cars testify to an approach that seeks formal beauty that is never an end in itself, with aesthetic solutions that are always aimed at function and performance.
“It is a great pleasure for me and my team of designers and model makers to see the Ferrari Style Center take center stage at the inauguration of this new space dedicated to design within the National Automobile Museum,” said Flavio Manzoni, Ferrari Chief Design Officer. “The creation of the Style Center represented an important step for the brand. The internalization of design has allowed us to optimize synergies and close collaboration with Ferrari’s technical departments, including aerodynamicists and engineers working on materials and technologies, and has been fundamental to the evolution of Ferrari’s production. The aim of the exhibition here is to highlight this daily dialogue between designers and engineers, a true synergy that offers continuous interaction for the benefit of the entire innovation process.”
There are 1:1 scale models on display – the 2014 Fxx-K, winner of the 2016 Compasso d’Oro award, an extreme version of LaFerrari designed exclusively for track use; the 2021 Daytona SP3, part of the Icona series inspired by classic cars; the 2022 Vision Gran Turismo, the Maranello-based manufacturer’s first concept car dedicated to the world of virtual motorsport, created to celebrate Ferrari’s 75th anniversary; the 2024 F80, representing the pinnacle of technology applied to a supercar; and the 2024 12Cilindri, combining tradition and innovation. Production cars include the 2013 LaFerrari, the first Ferrari road car to use hybrid electric power; the 2018 Monza SP1, winner of the 2020 Compasso d’Oro award and a contemporary reinterpretation of an iconic model from the brand; the 2019 SF90 Stradale, the first production PHEV (Plug-in Hybrid Electric Vehicle); the 2021 296 GTB/GTS, a revolutionary 6-cylinder car in the range; and the 2022 Purosangue, winner of the 2024 Compasso d’Oro award, with its innovative “sporting transaxle” architecture, featuring a mid-front engine and rear gearbox. The selection is completed by two unique models: the SP38, a one-off from 2018, and the P80/C from 2019.
