Passion and expertise are giving life to a new hub of automotive excellence, shaping the future of the personalized Alfa Romeo and Maserati driving experience. Bottegafuoriserie is the new creative hub, directed by Cristiano Fiorio, dedicated to personalization, aesthetic research, and performance optimization, collaborating with the industry’s top designers, technicians, and engineers.
This hub will create timeless customized vehicles, restorations characterized by the utmost historical accuracy, sensory experiences, research into innovative materials, and a center dedicated to performance development. The project, launched under the patronage of the Altagamma Foundation, unites the energies of Alfa Romeo and Maserati, becoming a center of excellence for the broader Italian Motor Valley—including Piedmont, Lombardy, and Emilia-Romagna, and extending from Modena to Turin and Arese, in the province of Milan.
“This is the place where past, present, and future converge: the place where we pay homage to our heritage while daring to imagine what may happen in the years to come. With a team of passionate and talented collaborators, we will create vehicles that not only possess exceptional technical characteristics but also evoke unforgettable emotions. Our mission is clear: to pay homage to the historic heritage of Alfa Romeo and Maserati and write the next chapter in their story of boldness, beauty, and authenticity. Performance is an expression of culture. Creating beauty is a form of art”, said Cristiano Fiorio, General Manager of Bottegafuoriserie.
