Ferrari presents the new 12Cilindri Tailor Made, a celebration of craftsmanship excellence at the pinnacle of its flagship customization program. This one-of-a-kind Ferrari raises the bar once again, offering an interpretation of art on the road exclusively for the South Korean market, featuring numerous elements inspired by tradition and driven by innovation. The 12Cilindri Tailor Made is the result of a multidisciplinary collaboration spanning three continents: Asia, with the craftsmanship of four young South Korean artists, ambassadors of their local heritage: Daehye Jeong, Hyunhee Kim, Graycode, jiiiiin, and TaeHyun Lee; Europe, with the Ferrari Style Center; and North America, with the vision and experience of Cool Hunting, an award-winning independent publication dedicated to the latest intersections between design, culture, and technology.
This 12Cilindri is instantly recognizable thanks to the new Yoonseul transitional paint color, developed specifically for the car. This unique color is inspired by Korean tradition, combining the history and heritage of the region with references to Celadon ceramics, with their multiple shades of green, and the charm of cosmopolitan Seoul, pulsating to the rhythm of K-pop. The result is a vivid, iridescent finish that varies from green to purple with blue reflections, evoking the sunlight sparkling on the sea, Yoonseul in Korean.
Traditional horsehair weaving is reinterpreted through the work of artist Daehye Jeong, winner of the Loewe Foundation Craft Prize 2022, an internationally renowned Korean artist in the field of textile crafts and fiber art. Through a unique manual weaving technique, Jeong creates works of extraordinary finesse, lightness, and transparency that seem to float in the air. Her creations—baskets, containers, and abstract forms—interact with light and shadow, evoking delicacy, spirituality, and a refined contemporary sensibility. Hyunhee Kim innovates through materials, reinterpreting traditional Korean objects with a critical and contemporary eye. Her famous Korean wedding trousseaus are made of ethereal semi-transparent acrylic to breathe new life into their role as “containers of memory.” Kim often creates transparent objects, sometimes suspended in space, evoking lightness and fragility and giving shape to an immersive and dreamlike environment.
