Manuele Amprimo has been appointed as the new Director of Industrial Design at CNH. After a long career at Lamborghini, the Italian designer replaces David Wilkie, who is retiring. Amprimo’s last role at Sant’Agata Bolognese was as head of exterior design, and previously he was responsible for interior design, color and trim, HMI, and UX design.
From 2010 to 2016, Amprimo worked as Senior Designer in the Fiat Chrysler group, specifically as interior designer for the Alfa Romeo and Maserati brands. From 2001 to 2005, he attended the European Institute of Design (IED).