Honda – Back to the beginnings
"This year Honda has decided to go back to its roots", declares Nobuki Ebisawa, senior chief engineer at the Honda R&D Centre in Wako, Japan. "In 1964 we made our market debut with the S600, [...]
Nissan Design – Rebirth of an image
The creation and promotion of a powerful brand image was Step One in Nissan's programme for the relaunch and revival of its entire design operation. That programme goes hand-in-hand with the Nissan Revival Plan announced [...]
Nissan Design – Rebirth of an image
The creation and promotion of a powerful brand image was Step One in Nissan's programme for the relaunch and revival of its entire design operation. That programme goes hand-in-hand with the Nissan Revival Plan announced [...]
Tentazioni barocche
Com’è noto, il Motor Show di Francoforte è il più vasto al mondo, ed è forse per questo motivo che vi si è imposta la tendenza, manifestatasi già a Detroit due anni fa, a raggruppare [...]
Renault Talisman – Simplified complexity
From the outside, it looks like a generously proportioned grand tourer, an assembly of broad geometrical surfaces. The real message of the Talisman, Renault's latest concept car, is to be sought elsewhere: in the cabin [...]
Milan Bike Show – Appealing, naked or clothed
A blend of design engineering, and function. That's the message from Milan's 59th International Motorbike and Bicycle Show. On the production model side, Italy and Japan came up with rival interpretations of the faired, road-going [...]
Mercedes-Benz SL Eredità formali
The new Mercedes-Benz SL is a bridge between the brand's past and future, its design making explicit reference to a historic sports car from Mercedes' glorious past, the gull-winged SL 300. This is not retro [...]
Gli stili del lavoro
Come appaiono le postazioni di lavoro odierne? Cosa c’è di sbagliato nel nostro modo di lavorare? Cosa e come si potrebbe migliorare? Cosa può fare il design in proposito? L’era nella quale viviamo ci porta [...]
Toyota Corolla – European identity
The Yaris is not the only Toyota to flaunt a distinctly European look. The new Corolla has very similar origins and demonstrates the same feeling, albeit in a rather more muted fashion. The reason is [...]
BMW 7 Series – New proportions
There have been conflicting responses to the new BMW 7 Series, not all observers being convinced by some departures from the BMW Saloon tradition. The layered third volume and the front with its direction indicators [...]