MERCEDES E-CLASS, DIGITAL LUXURY
Mercedes has unveiled the new generation of the E-Class, the German manufacturer's premium saloon and historic model. Designed from the ground up by the design team led by Gorden Wagener, the design of [...]
A JOURNEY THROUGH BMW’S CREATIVE PROCESS
The setting is the fashionable and smart Via Monte Napoleone, where BMW opened the new two-storey Milanese House with the installation “A Creative’s Journey”, which can be visited during the Design Week. Those [...]
TOBIAS SÜHLMANN NEW MCLAREN CHIEF DESIGN OFFICER
McLaren Automotive has announced the appointment of Tobias Sühlmann as its new Chief Design Officer. He will take up his duties from next September. Sühlmann has worked for many major luxury brands including [...]
CUPRA TAVASCAN, UNCONVENTIONAL STYLING (GALLERY)
Derived directly from the concept car of the same name unveiled in 2019, the Cupra Tavascan comes in its production version retaining its 100% electric coupe SUV architecture. Designed and engineered in Barcelona, [...]
PEUGEOT 9X8 AT THE MDW, WHEN GRAPHICS BECOME HIGH-PERFORMING
Almost an “art car”: enlivened by colourful, ultra-modern decorations, the 9X8 makes its debut at the liveliest of Milan events, fresh from the care of J. Demsky, internationally renowned visual creative artist. With [...]
LANCIA PU+RA AT THE MILAN DESIGN WEEK, WELL WORTH WAITING FOR
Taut and responsive like a very elegant wedge, without any superfluous graphic signs and punctuated only by strategic elements: a porthole to signify the passenger compartment, the indispensable grille, well-placed logos. This is [...]
DS4 & DS7 ÉSPRIT DE VOYAGE, JOURNEY TO THE CENTRE OF REFINEMENT
While some designers are dabbling in science fiction drawings that pay homage to 1960s films, and others are preparing very interesting material experiments already on the agenda for the coming months, a different [...]
VOLKSWAGEN ID.7, AERODYNAMIC DESIGN
Volkswagen unveils the new ID.7, an electric sedan with which the German automaker intends to electrify long trips thanks to a range of 615 kilometers achieved thanks in part to aerodynamic optimization work. [...]
ALCANTARA AT THE MILAN DESIGN WEEK
The creative installation by Alcantara, which will remain on display at the ADI Design Museum in Milan throughout the Design Week, is inspired by "Through the Looking-glass", a visionary novel by Lewis Carroll [...]
BYD ATTO 3, DESIGNED FOR EUROPE
BYD is getting ready for the Italian debut, which will start with the Atto 3, a 100% electric compact SUV that makes style one of its main strengths. The car is 4.46 meters [...]