The final projects by the students of Coventry University are exercises in imagination combined with environmental awareness. The widely varied and original proposals developed by the students of the Automotive, Transportation and Product design courses [...]
How can a young designer fail to be enthusiastic about a glorious marque such as Lamborghini? Designing a sports car for the raging bull brand must be one of the commonest dreams among car design [...]
After the success of the “audi-generation@” project in 2003, the creative relationship continues between the German brand Audi and the Industrial Design course at the Fh-Joanneum university of applied sciences in Graz. This time around, [...]
Cento anni fa, il 27 settembre 1908, la prima Ford Model T usciva dallo stabilimento di Piquette, nei pressi di Detroit, aprendo la strada alla produzione in serie grazie alla neonata tecnica della catena di [...]
Question the concept of the motor car to such a degree that it becomes something else, something beyond current canons. One could hardly have expected a less radical brief from a brand such as BMW, [...]
For many youths today, a day out in the mountains or a skiing trip is more than just an opportunity to have fun with friends. Often, in addition to the fun side, wearing fashionable clothes [...]
The worth of an initiative, especially if some form of competition is involved, is essentially measured in terms of its results: namely, the number of participants, the quality of the projects represented and the growth [...]
The successor to the A2 – Audi’s baby – needed to fill a gap in the marque’s revised range has yet to take shape, so why not ask a group of promising design students to [...]
The mountain environment and Alpine sports are an integral part of Austrian culture and social life. The meagre snows and frequent sunny days of last winter revealed a very different mountain scenario from the ones [...]
Over the past few years in particular, Italian design companies have strengthened their international leadership by increasingly employing the services of designers from all over the world. While this is only natural in what has [...]