LOTUS THEORY 1, SMART DESIGN
Lotus has unveiled Theory 1, its first concept car that represents the future of intelligent performance vehicles. With The Lotus Theory, the company launches its new design manifesto, which will be the basis [...]
Lotus has unveiled Theory 1, its first concept car that represents the future of intelligent performance vehicles. With The Lotus Theory, the company launches its new design manifesto, which will be the basis [...]
The Lotus Emira represents a sort of watershed in the history of the British brand. It is in fact the last combustion engine car from the Hethel manufacturer before the transition to a [...]
A single line, running through the profile, from the tip of the nose to the integrated light blade at the rear. A simple gesture from a creative mind is the origin of the [...]
Lotus has unveiled the Emeya, the company's first electric Hyper-GT that combines high performance, emotional design and luxury GT refinement. Designed by the design team led by Ben Payne, the Emeya is equipped [...]
Lotus has announced the appointment of Ben Payne as Vice President of Design, Lotus Group. Ben recently led the team responsible for developing the design of the Eletre Hyper-SUV, the company's first vehicle [...]
The Lotus Eletre has ushered in an unprecedented season for the British manufacturer, poised to transform itself into a producer of high-performance, all-electric cars. The Eletre is Lotus' first Suv and we drove [...]
Lotus has announced that its collaboration with British Cycling will continue with the development of a new track bike for the British team riders for the 2024 Paris Olympic Games. The division of [...]
With the arrival of the Eletre SUV (Cover Story in A&D n. 254), Lotus officially enters a new era, made up of products that clearly go beyond the tradition of the English factory, [...]
Lotus has announced the appointment of Ben Payne as Chief Creative Officer of Lotus Technology. Payne has been head of the Lotus Tech Creative Centre in Coventry to lead the design of an [...]
Lotus has appointed John Paul Gregory as Head of Exterior Design at the Lotus Tech Creative Centre in Coventry, UK. The design centre team, led by Ben Payne, will be responsible for the [...]