MINI DEUS EX MACHINA, PERFECT IMPERFECTION
The spark was ignited almost by chance, when the Mini team discovered that Deus Ex Machina had customized a classic Mini together with New York graphic designer Matt Willey. There was no warning, [...]
MINI CABRIO, CLASSICALLY OPEN-TOP
If the three-door Mini sticks diligently to Alec Issigonis's primitive concept, starting with the collected forms and the absence of rear access, the canvas roof does not distance the most famous Englishman from [...]
BMW AND MINI, TWO COLLECTIONS OF OBJECTS INSPIRED BY BRANDS
Jackets developed with Puma to honour the 100th anniversary of the birth of Roy Lichtenstein, the master of Pop Art who in 1977, quite exceptionally, livened the bodywork of one of BMW’s famous [...]
MINI COOPER, 66 YEARS OF STYLE
66 years after its debut, the Mini is still her. "When you get your hands on such an iconic object, the challenge becomes even more interesting," says Thomas Sycha, Mini's head of exterior [...]
MINI ACEMAN, CREATIVE USE OF SPACE
Creative use of space and reinterpretation of styling canons. Mini presents the new Aceman, the first crossover model for the 100% electric small premium car segment, at the Beijing Salon. The car combines [...]
MINI IN MILAN, BETWEEN COLOUR AND DESIGN
In the courtyard of the House of BMW in Via Montenapoleone in Milan, which for a week hosted only the Mini brand, the Italian public got to know for the first time the [...]
MINI COUNTRYMAN, ADVENTURE CROSSOVER
More space, more comfort and renewed shapes. The new generation of the Mini Countryman grows in length (4.4 meters) and style and tech content. "The Countryman is our vehicle designed for the whole [...]
NEW MINI COOPER, 60 YEARS OF STYLE
The minimalist design and all-electric powertrain of the Mini Cooper are designed for maximum urban driving fun. This is the new Mini: there are very few examples of models that have managed to [...]
MINI, OLIVER HEILMER ANTICIPATES THE DESIGN OF THE NEW MODELS
Mini offers a preview of the design language that will characterise the next family of all-electric models and will be called Charismatic Simplicity. "With our new design language we are completely redesigning the [...]
MINI IN THE CHAIR WITH SOUND DESIGN
Mini launches the “Inhabit Sound” project and it entails the renowned brand’s collaboration with SOS - School of Sustainability, the professional post-graduate training school founded in 2015 by architect Mario Cucinella, and since [...]