Jackets developed with Puma to honour the 100th anniversary of the birth of Roy Lichtenstein, the master of Pop Art who in 1977, quite exceptionally, livened the bodywork of one of BMW’s famous [...]
66 years after its debut, the Mini is still her. "When you get your hands on such an iconic object, the challenge becomes even more interesting," says Thomas Sycha, Mini's head of exterior [...]
Creative use of space and reinterpretation of styling canons. Mini presents the new Aceman, the first crossover model for the 100% electric small premium car segment, at the Beijing Salon. The car combines [...]
In the courtyard of the House of BMW in Via Montenapoleone in Milan, which for a week hosted only the Mini brand, the Italian public got to know for the first time the [...]
More space, more comfort and renewed shapes. The new generation of the Mini Countryman grows in length (4.4 meters) and style and tech content. "The Countryman is our vehicle designed for the whole [...]
The minimalist design and all-electric powertrain of the Mini Cooper are designed for maximum urban driving fun. This is the new Mini: there are very few examples of models that have managed to [...]
Mini offers a preview of the design language that will characterise the next family of all-electric models and will be called Charismatic Simplicity. "With our new design language we are completely redesigning the [...]
Mini launches the “Inhabit Sound” project and it entails the renowned brand’s collaboration with SOS - School of Sustainability, the professional post-graduate training school founded in 2015 by architect Mario Cucinella, and since [...]
Mini unveils Aceman, a new concept car that anticipates a brand new, 100 per cent electric model around 4 metres long that will sit between the Cooper and the Countryman. This concept car [...]
Mini has embraced sustainability not only with electric or electrified cars. With the "Big Love, Mini" initiative, in fact, the British brand supports numerous projects that aimed at fighting climate change and, more [...]
