TOYOTA LAND CRUISER, UNSTOPPABLE
Toyota presents the new Land Cruiser, a model on the market for over 70 years and become a true off-road legend all over the world. The Land Cruiser was born 72 years ago [...]
SIMON HUMPHRIES: TOYOTA C-HR, LIKE A DIAMOND
“It’s a diamond on four wheels”. This is how Simon Humphries, Operating Officer and Chief Branding Officer Toyota, defines the new Toyota C-HR with its faceted surfaces, harking to the first generation in [...]
TOYOTA, THE HYBRID AS A “BRAND IDENTITY”
The transition to clean energies has even changed quite noticeably the image of many car manufacturers, who in recent years have modified their logos, graphics and brand image, shifting key concepts towards digitalisation [...]
DESIGN HISTORY | TOYOTA YARIS, INTEGRATED DESIGN
10 million units sold in 25 years. The Toyota Yaris achieved the millionaire record by revolutionising a segment. Auto&Design presents the design story of the car, which appeared in issue 115 in 1999. Most [...]
TOYOTA C-HR PROLOGUE, REALISTIC PROVOCATION
It all started in 2014, when Toyota debuted the C-HR at the Paris Motor Show, anticipating with the C-HR Concept the arrival two years later of the C-HR and the C-segment of large [...]
TOYOTA PRIUS, MORE APPEALING DESIGN
Toyota presents a new chapter in the Prius story of engineering innovation and eye-catching design at the Los Angeles Auto Show with the world premiere of its fifth-generation model. The Prius has had [...]
TOYOTA BZ3, ELECTRIC FASTBACK
Toyota has unveiled the bZ3, an electric saloon and the second model in the bZ range after the bZ4X SUV. The car was jointly developed for the Chinese market by Toyota and BYD [...]
TOYOTA COROLLA CROSS, THE ONE THAT WAS MISSING
The Toyota Corolla family is growing. After the hatchback and station wagon, the nameplate now welcomes the all-new Cross to the range. On the heels of what it has done with the Yaris [...]
TOYOTA BZ4X, ELECTRIC AND SUV
The bZ4X is the first Beyond Zero model, Toyota's family of all-electric cars, to hit the market. A family that promises to become quite numerous according to last December's mega-preview, when Akio Toyoda [...]
TOYOTA, THREE NEW GR CONCEPT CARS
Important news for Toyota at the Tokyo Auto Saloon 2022. The Japanese manufacturer's racing department (Toyota Gazoo Racing) is committed to intensifying its customer-focused motorsport activities. Promoting the development of "driver first" cars [...]