TOYOTA C-HR PROLOGUE, REALISTIC PROVOCATION
It all started in 2014, when Toyota debuted the C-HR at the Paris Motor Show, anticipating with the C-HR Concept the arrival two years later of the C-HR and the C-segment of large [...]
TOYOTA PRIUS, MORE APPEALING DESIGN
Toyota presents a new chapter in the Prius story of engineering innovation and eye-catching design at the Los Angeles Auto Show with the world premiere of its fifth-generation model. The Prius has had [...]
TOYOTA BZ3, ELECTRIC FASTBACK
Toyota has unveiled the bZ3, an electric saloon and the second model in the bZ range after the bZ4X SUV. The car was jointly developed for the Chinese market by Toyota and BYD [...]
TOYOTA COROLLA CROSS, THE ONE THAT WAS MISSING
The Toyota Corolla family is growing. After the hatchback and station wagon, the nameplate now welcomes the all-new Cross to the range. On the heels of what it has done with the Yaris [...]
TOYOTA BZ4X, ELECTRIC AND SUV
The bZ4X is the first Beyond Zero model, Toyota's family of all-electric cars, to hit the market. A family that promises to become quite numerous according to last December's mega-preview, when Akio Toyoda [...]
TOYOTA, THREE NEW GR CONCEPT CARS
Important news for Toyota at the Tokyo Auto Saloon 2022. The Japanese manufacturer's racing department (Toyota Gazoo Racing) is committed to intensifying its customer-focused motorsport activities. Promoting the development of "driver first" cars [...]
TOYOTA, 16 CONCEPT CARS FOR THE FUTURE (VIDEO)
Toyota has shown 16 new concept cars that will follow its electrification strategy and will be presented as production models by 2030. In total, the Japanese group, which also counts the bZ and [...]
TOYOTA COROLLA CROSS, “THE SUV THAT WE NEEDED”
"A new C-segment SUV designed for those looking for more space than a C-HR and smaller overall dimensions than a Rav4". This is how Andrea Carlucci, head of product and marketing at Toyota [...]
TOYOTA BZ4X, THE ADVANTAGES OF WAITING
At a certain point in the conversation, Simon Humphries, head of Global Design at Toyota and Lexus, suddenly stops talking, reflects for a moment and makes the following remark: "When we started designing, [...]
TOYOTA YARIS CROSS, URBAN ALCHEMY
Although some may hastily portray crossovers as mere "elevated" variations on the theme of the everyday hatchback, judging the right balance for the visual features of the project (robustness, agility, modernity of style) [...]