Over the last year, the designers at Peugeot Design Lab have worked with the Bombardier Transportation teams in order to create the brand positioning and the product design language for the rail mobility solution provider. They also proposed new processes, organization and methodology in order deliver on the brand’s new promise. “We are very proud to support Bombardier Transportation in this strategic initiative. It is a unique opportunity for us to apply the 130+ years of Peugeot’s mobility experience to the rail industry.” explained Cathal Loughnane, Head of Peugeot Design Lab.
Bombardier Transportation, a global leader in rail technology, turns to the expertise of Peugeot’s Global Brand Design studio in order to redefine its brand positioning and improve its brand recognition. Together, the teams have created a new product design signature for Bombardier Transportation. Bombardier Transportation collaborates with Peugeot Design Lab to redefine its brand strategy. “We have chosen to modernize the current design theme of the front face of our trains, called the “Speed Collar”. Not only is this new product identity consistent with the current generation of trains but it helps creating a higher quality product through a more structured, modern and distinctive design. It is also very adaptable to our customers’ needs and allows creating more characterful trains, either in a welcoming and empathetic design direction, or in an iconic and dynamic design treatment,” explained Michael Sohn, Head of Industrial Design for Bombardier Transportation.