The new Seat Arona is here. The last Seat creation made its first appearance during a media event in Barcelona, and will make its public debut at the Frankfurt International Motorshow in September.
«We wanted to give the Arona the distinct feel of a crossover, a sturdy car for everyday life, for the urban jungle. That’s why it features such strong protection in the bumpers, the wheel arches and the dark coloured rubber side skirts, as well as the roof rack and the aluminium look-like protection at the bottom of the bumpers>>, said Alejandro Mesonero, Design Director at Seat. The Arona is very expressive. In addition to the rack, the roof features evoke the aesthetics of all-terrain vehicles. It has many aspects in common with the new design language shown in the recent Seat cars. No doubt this car has its own personality.
This is clear in its interior, which stands out not only in horizontal proportions that emphasise and enhance the car’s size, giving an even greater feel of roominess and space inside, but in its increased sophistication as well. Far from confining itself to a specific category, the Arona is a lesson in versatility. Thanks to its compact size and the sensations of safety and control offered by its high driving position and modern design, it is perfect for everyday city driving, but it’s not afraid to show its fun and adventurous side either.
