Designer Francesca Sangalli will be joining Seat as the head of Color&Trim Concept&Strategy. Sangalli will be an important pillar for creating the strategy of new colours and materials of the brand’s future models. The Color&Trim department is a key area within Seat’s design team as it is responsible for creating the new materials, colours, textures, fabrics and leathers, among others, that are featured in the Spanish brand’s vehicles. It therefore plays an essential role in creating the identity of the products and in the way the brand is perceived in order to respond to the latest trends. “The appropriate choice of materials and colours is a way to differentiate the perceived appeal and high quality of our brand’s vehicles, and Francesca is certainly one of the best international talents in this discipline. We are extremely proud to welcome her experience and excellence to the team”, said Alejandro Mesonero-Romanos, Seat’s Design director since 2011. Born in Milan in 1970, Sangalli has a proven track record in the area of design, and more specifically in the development of concepts and creative strategy in the automotive sector. She lead trends, strategy and innovation in Colors and Materials Design at the Mercedes-Benz Advanced Design studio in Como, where she worked for over 16 years before joining SEAT. In addition, she also participated in defining the design philosophy of Mercedes-Benz, Smart and the sub-brand AMG.