Peugeot has announced a partnership with Strate School of Design, a leading institution in design and innovation education, with the goal of supporting the creativity and growth of the next generation of designers. Through this collaboration, Strate students will work on real-world projects addressing the challenges of future mobility, user experience, and emerging technologies. Guided by Peugeot’s design experts and the school’s faculty, they will gain a unique immersion in the automotive world. In addition to sharing expertise, the initiative allows Peugeot to identify and nurture the most promising talents, transforming the projects developed into a true innovation lab that helps anticipate the future needs of the mobility sector.
“The agreement reflects the brand’s commitment to bridging the gap between academia and industry, to foster innovative solutions for sustainable mobility, as well as to support young talent from the earliest stages of their education,” said Matthias Hossann, Head of Design at Peugeot. Mike Levy, head of Strate’s Transportation and Mobility Design department, emphasized that this collaboration offers students the opportunity to engage with the ambitions of an industry undergoing profound transformation, working alongside an internationally renowned automotive design team known for its creative boldness. At the same time, the initiative allows the French brand to understand how the new generation of designers envisions their professional practice, their relationship with the brand, and their approach to mobility.
