Pininfarina announced that it will be strengthening its strategic presence in the American market with the start of activities at the new design center in Los Angeles. The new offices have been set up with the aim of growing Pininfarina’s market share and brand recognition in North America. And they are instrumental in guaranteeing design services business in all sectors. The Californian design center is part of Miami-based Pininfarina of America, that has been working for five years on the development of projects in Industrial and Interior Design, Architecture, Consumer Goods and Electronics, and Transportation. “California”, explained Angori, “is becoming the hub of all innovation in the automotive and industrial design sectors, with a high concentration of start-ups, leading-edge entrepreneurs, pilot projects and investors who support, for example, the gold mine that is the autonomous driving. It’s the place to be because Pininfarina has always ridden the wave of change and anticipated future trends. That’s where Pininfarina can grow exponentially, by offering the best design solutions for the automotive and transportation industries, as well as product design and architecture”.