The Fiat 500 F series will officially go on public display from 10 February, 2019, as part of The Museum of Modern Art’s The Value of Good Design exhibition in New York. Following last year’s acquisition of the Fiat 500 by The Museum of Modern Art in New York, the Fiat 500 F series will be on public display at the Museum for the first time from 10 February to 27 May, 2019, as a highlight of The Value of Good Design, an exhibition drawn from MoMA’s stellar collection of industrial design.

“500 is an icon of Italian style that never went out of fashion and that over the decades gained fans all around the world because of its key features and strong personality,” says Luca Napolitano, Head of EMEA Fiat and Abarth brands. “Since 1957, Fiat 500 has always brought colour and smiles to everyday lives on the roads of the world, becoming an ambassador of the ‘Bel Paese’ and an icon of style and design ‘made in Italy’.”