There is a lot of Italy in the Voyah i-Land project, world premiered at the Beijing Auto Show 2020. All of the development phases of the Dongfeng concept have been indeed Italdesign’s responsibility, from the interior and exterior styling to the development of the on-board human-machine interface, thru to the engineering development and the concept construction. As well as the corporate logo of Voyah, a sub-brand of the Chinese house, dedicated to luxury electric mobility. i-Land exteriors are inspired by the great Italian tradition of Gran Turismo cars, taking advantage of ESSA (Electric, Smart & Secure Architecture) electric platform, made available by the Chinese brand, to obtain a low and tapered profile.
The typical “exotic” features of a concept are concentrated in the large gull-wing doors, allowing front and rear row passengers access the car at the same time, front and rear light clusters and the LED-illuminated front grille. The particular design of the front lights, officially called “winged headlights”, strongly characterize the i-Land, making it recognizable even in the dark, and generates directly from the Voyah logo positioned at the center of the grille. Being Italdesign also responsible for the creation of the corporate logo, the stylistic development of the car went hand in hand with the creation of the corporate logo.
Voyah i-Land features head-turning interiors with its three-seat layout, offering a station at the rear right end for relax and smart working, as the seat next to the driver has been replaced by an element that can become a table or footrest if necessary. A series of floating screens for both the driving aiding and infotainment systems characterize the dashboard. Some aesthetic elements enhance the general feeling of luxury experienced on board the car, such as the vanes positioned in the central tunnel, with the start stop button, the gear selection and the air conditioning, that recall the Voyah logo, the car’s ceiling, as well as the seats seams.
