Massimo Frascella has resigned from his position as Design Director at Jaguar Land Rover. The news was reported by the British magazine Autocar, to which the British manufacturer issued a statement thanking Frascella for his work: “His creative contribution has been significant and is an excellent demonstration of how creativity can transform and build brand success.
Massimo Frascella confirmed the news to Auto&Design: “A fascinating new adventure will soon begin”. Jerry McGovern, Chief Creative Officer of Jaguar Land Rover, said that Frascella had decided to leave the British group to pursue new job opportunities: ‘We wish him every success for the future’. Frascella was instrumental in the development of the new Land Rover range: from the rebirth of the Defender to the Discovery to the Range Rover and Range Rover Sport. He was also instrumental in the development of the new electric Jaguars that we will see in the coming years.
The Italian designer joined Jaguar Land Rover in 2011 as Creative Studio Chief and was responsible for the creation of several models: Discovery Vision Concept (2014), Discovery Sport (2014), Discovery (2016), Velar (2017), Evoque (2019) and Defender. In 2019 he became Creative Director of Land Rover and in 2020 Design Director. His career started at Stile Bertone in 1997 after studying at IAAD in Turin. He was then employed at Ford as Senior Designer between Gaydon (UK) and Irvine (California).
