The first Torino Automotive Design Award (TADA) took place at Palazzo Madama during the inauguration of the Turin Motor Show. With the theme “Piedmont meets China,” the award highlighted the most significant original projects by Chinese car manufacturers. TADA was announced this year during Milan Design Week and attracted considerable interest from industry professionals. An international jury first selected the candidate projects and drew up a shortlist for the final, choosing five winners.
Deepal S07
Deepal S05
Geely E5
Changan Deepal S07 – Best Exterior Design: Its clean, simple, and modern design, with an elegant side profile and bold lines, proves that Chinese cars can have a strong character, rather than being too generic and robotic.
Geely E5 – Best Interior Design: The cabin offers a welcoming and comfortable atmosphere with a touch of technology. The intelligent layout, intuitive ergonomics, and sophisticated mix of materials enhance well-being and perceived quality.
Changan Deepal S05 – Best Human-Centric Intelligent Integration: The concept offers an interface that simplifies every action. The logical layout of the controls allows for a natural and intuitive experience, ensuring comfort and safety while driving.
Jetour Zongheng G700 – Most Innovative Design Feature: The concept redefines conventions with a clear purpose. In a very conscious combination of intelligent details, innovation is carefully applied to introduce new solutions that improve usability and create new experiences.
JAC E30X – Best Material & Sustainability: JAC has designed every detail to minimize weight, materials, and visual noise. Sustainability is not a secondary consideration, but a fundamental design principle that supports environmental responsibility while maintaining desirability.
Jetour G700
Jac E 30X
The TADA 2025 Person of the Year award was presented to Mr. Wei Jianjun, Chairman of Great Wall Motor, in recognition of his long-term vision, commitment to innovation, and contribution to deepening cooperation between China and Europe in the fields of design, technology, and market development.
