Mercedes-Benz has entered a new era of what it calls the “iconic design” period. Representing this evolution is the Vision Iconic show car, which embodies the freedom to think beyond conventions in a creative impulse that opens up new perspectives and builds a bridge between the past and the future. In addition to timeless elegance seasoned with a good dose of opulence, a central element is the reinterpretation of one of the most recognizable details in automotive history: the legendary Mercedes-Benz radiator grille. This so-called “iconic grille,” first introduced with the new electric GLC, expresses both emotion and intelligence, allowing Mercedes-Benz to stand out in a sea of uniformity.
“Inspired by the golden age of automotive design in the 1930s, this show car embodies the pure essence of Mercedes-Benz,” explains Gorden Wagener, Chief Design Officer of Mercedes-Benz Group. “With its hood that seems to give it a majestic presence, flowing sculptural lines, and a touch of Art Deco, it rises to become a true icon of automotive beauty. The interior, with its continuous bench seat and elegant rear, evokes memories of the legendary 300 SL.” The Vision Iconic is more than just a car: it is a sculpture in motion, a tribute to timeless elegance and a statement for the future. The symbiosis of traditional craftsmanship, cutting-edge technology, and an unmistakable design language makes it the ultimate expression of value, prestige, and grace—the most beautiful and prestigious thing. This show car is equipped with a wealth of technology: one example above all? Mercedes-Benz is researching innovative solar modules that could be seamlessly applied to the bodywork of electric vehicles, similar to a very thin paste.
The interior of the Vision Iconic is inspired by Art Deco and crafted with the utmost skill and exclusive materials. The centerpiece of the dashboard is a floating glass structure called “Zeppelin,” a sculptural form that reveals a luxurious interior with artistic design details and a refined interplay of analog and digital instruments. When the door is opened, the instrument panel comes to life with a cinematic animation, entirely analog, inspired by high-end chronographs. The concept of a screen from pillar to pillar seamlessly integrates technology into the cabin. In the center, one of the four clocks is shaped like the brand logo and acts as an AI companion.
