HYUNDAI SONATA, EMOTIONAL VALUE
For the eighth series of the Sonata - the medium-large saloon that Hyundai has been offering for more than thirty years - the Korean company is now launching its new design philosophy, that “sensual [...]
For the eighth series of the Sonata - the medium-large saloon that Hyundai has been offering for more than thirty years - the Korean company is now launching its new design philosophy, that “sensual [...]
The Alfa Romeo Tonale and Fiat Concept Centoventi, two show cars that have captured the public’s imagination at the Geneva Motor Show, as described by Klaus Busse, Head of FCA design for the EMEA [...]
A top-class SUV, and electric too, but without giving up on the Audi design language. Mission accomplished? According to Philipp Römers “The e-tron is functional, but good looking at the same time.” “The proportions [...]
The Jaguar I-Pace is the new 2019 Car of the Year. A new design language? "No," says Ian Callum: "The language remains typically Jaguar. It’s the proportions that have changed. The graphics have a [...]
The secret, says Gorden Wagener, lies in "removing a line". That’s how the head of Daimler design, speaking of Mercedes-Benz's new A-class, explains how "sensual purity 2.5" was achieved. This concept has been part [...]
A new design language? "No," says Ian Callum: "The language remains typically Jaguar. It’s the proportions that have changed. The graphics have a familiar look about them, because we want the user to recognise [...]
How to create a mobility space able to influence the emotions of those on board, through the use of the almost infinite possibilities enabled by four cornerstones of the future - a clear strategic [...]
From seat-belt to airbag safety blanket: Volvo's journey into safety, from that 1959 patent for the belts we all use (the Gothenburg company did not keep an exclusive on them, but opened their use [...]
There is a company near Turin that not many know about outside the automotive world, but which for some time now has become a benchmark for those who work in the sector. In fact, [...]
The life of the Nu-Age, the concept presented in Beijing by OuShang, one of the Changan group’s four brands, began with a little drawing that seems to have been done by a child: under [...]