LAMBORGHINI URUS, CREATIVE FORCE
Design the fastest Suv on the planet. This in a single sentence could sum up the project brief that the Lamborghini Style Centre received for the Urus, a utility sport car with aggressive features [...]
MERCEDES-BENZ A CLASS, THE NEW TARGETS OF PURITY
The secret, says Gorden Wagener, lies in "removing a line". That’s how the head of Daimler design, speaking of Mercedes-Benz's new A-class, explains how "sensual purity 2.5" was achieved. This concept has been part [...]
CHANGAN SUPPLEMENT | DNA CARS, BETWEEN ENGINEERING AND NATURE
SUPPLEMENT IN ENGLISH AND CHINESE - CLICK HERE TO DOWNLOAD THE ITALIAN TEXTS Two concepts seemingly at odds with one another, two complex styling manifestos playing through the chords of expression in opposite [...]
GRANSTUDIO, PURE DRIVING EXPERIENCE
Drive through the hills and down to the sea, stop for lunch along the way and, on the road back, take a detour to the circuit and do a couple of record-breaking laps on [...]
VOLVO XC40, INNOVATIVE PERSONALITY
Fashion, art, architecture and contemporary culture all coexist in the unconventional spirit of the Volvo XC40, "a premium car, but in a different way”, as Robin Page - Senior Vice President Design Volvo Cars [...]
CHANGAN RAETON CC, THE VITALITY OF MOTION
If it were possible for the naked eye to capture the moment a flower blooms, or the fraction of a second when a new shoot breaks through the surface of the soil, you would [...]
JAGUAR E-PACE, DISTRUPTIVE INNOVATION
Every style centre has its own secret stories, proposals for cars that the public will never see, and models that designers create on their own initiative and present to management as additional products not [...]
FERRARI PORTOFINO, A 70TH BIRTHDAY FASTBACK
It tips a wink to the California T, this Portofino that carries on its legacy; but in an even more modern, more efficient, perhaps even more Ferrari way. Maranello's coupé-cabrio is totally renewed, from [...]
KIA “TIGER NOSE”, TEN YEARS OF ROARING IDENTITY
Its latest iteration the Tiger Nose comes in the form of the sharply tapered nose of the Proceed concept, spotlighted at the recent Frankfurt Motor Show: the horizontal grille which narrows in the centre, [...]
NEW HOLLAND METHANE CONCEPT, FUELING INNOVATION
The main aim of the Methane Concept presented in the United States by New Holland Agriculture was to create a new tractor, not only stylistically but above all functionally, starting with a methane fuel, [...]