DESIGN STORY

2050, a futuristic scenario in which we move around in extreme environments in vehicles suitable for every terrain, use and context. These assumptions were the basis for the projects of the eleventh edition [...]

SUPPLEMENTO IN INGLESE E CINESE - CLICCA QUI PER I TESTI IN LINGUA ITALIANA What does design mean for cars in the new era? Broadly speaking, design is an interactive exploration that reveals [...]

For a number of years now, León has been not only Seat’s best-seller, but also the conceptual inspiration, in terms of design, for other models cooked up in the Martorell workshop. In its [...]

Two worlds, one car. “The new Citroën C4 packs in all the best features of two different architectures: comfort typical of saloons, an aspect that is part of our brand's DNA, and the [...]

A three-pronged relaunch of a 1960s icon. The Ford Bronco is re-born in its sixth generation, 24 years after the end of the fifth, and is purposefully inspired by the first, 1966 model [...]

For everyone in Turin, the fascinating complex of buildings on the hills that have had a breath-taking view over the city since the 1920s is simply Villa Gualino. Strangely enough, Turin has almost [...]

There are design objects that symbolise an era. Iconic shapes that become an aesthetic reference point for the future, as long as they avoid nostalgic evocations. This is an endeavour in which the [...]

The new Jaguar F-Type is, essentially, the child of technology. To make it even sportier, they’ve given it a bigger grille (“A beautiful mouth”, says Julian Thomson), but this touch, with a definite [...]

In the early 90’s the Italian motorcycle manufacturer Aprilia from Noale in the province of Venice was surfing the wave of success, churning out innovative scooters for a booming market. It was then that [...]

Celebrating 110 years of automotive history is no routine event, but when the Alfa Romeo design team sat down to think about how to celebrate it, they had no doubt about what they [...]