BMW Group is reorganising its design division under the leadership of Adrian van Hooydonk. The new organisation is focused on the transformation of the company: Colour and Material Design will be consolidated across [...]
Designworks, the BMW Group's innovation studio, is celebrating its 50th anniversary. The design and innovation consultancy was instrumental in the design development of the BMW X model range, played a leading role in [...]
Bmw M celebrates its first 50 years with the XM, a high-performance super SUV and the first model designed specifically for the brand since the M1 designed in 1978 by Giorgetto Giugiaro. The [...]
Now in its third generation since 2009, the Bmw X1 has been completely revamped in its exterior and interior design without losing that SUV flair with particularly dynamic styling that has always distinguished [...]
Bmw introduces the new 7 Series, a flagship that is also available for the first time in a 100% electric version (i7). The strongly marked and expressive exterior design features of the new [...]
A few weeks after the world premiere and at today's BMW Group annual conference, Frank Weber, a member of the board of directors of the German premium giant, unveiled the first details of [...]
