INTERVIEW TO CHEN ZHENG – GEELY DESIGN FORUM
The International Automotive Design Forum organized by Geely Design at the end of the year has become a reference event for Chinese car design and for the entire sector worldwide. After the 2023 [...]
PFORZHEIM UNIVERSITY MASTER’S DEGREE PROJECTS IN COOPERATION WITH GEELY
Imagine the future of the Geely brand and the role artificial intelligence will play in vehicle design in 2045. This was the brief received by the students of the Master's programme in Transportation [...]
GEELY GALAXY E8, A NEW DESIGN PARADIGM
Our meeting with Chen Zheng, Vice President of Geely Auto Group, took place on the 16th floor of the Torre Diamante, one of the symbols of Porta Nuova, Milan, a district revitalised by [...]
INTERVIEW WITH CHEN ZHENG – VICE PRESIDENT, GEELY AUTO GROUP
How are the perception and way of doing car design changing in China? We asked Chen Zheng, Vice President Geely Auto Group. We interviewed him on the eve of the 2023 International Automotive [...]
ZEEKR 007, HIDDEN ENERGY
It is not James Bond's car, even if the name - 007 – may have misled some. It is much more: it is the first large sedan from Zeekr, the dynamic Gothenburg-based offshoot [...]
CHEN ZHENG APPOINTED VICE PRESIDENT OF DESIGN FOR GEELY AUTO GROUP
Geely Auto Group has officially appointed Chen Zheng, 43, as Vice President of Design for Geely Auto Group. He is a member of the management committee. Chen Zheng, who first appeared in his [...]
GEELY OPENS A NEW DESIGN CENTRE IN MILAN
Geely announces the opening of the Geely Innovation Design Center Italy, a new hub for creativity and design based in the centre of Milan. The opening of a European hub for design and [...]
GEELY OPENS A NEW DESIGN CENTRE IN GÖTEBORG
Geely Design Global has found a new home in the heart of Gothenburg, Sweden. What looks like a huge black box from the outside will from next September host hundreds of international designers [...]
FIVE QUESTIONS TO STEFAN SIELAFF, HEAD OF GEELY GROUP DESIGN
As of September 2021, Geely Auto Group has appointed Stefan Sielaff as its new head of design. The German designer has more than 30 years of experience in the automotive design world and [...]
GEELY DESIGN, CHOOSE THE PERFECT SHADE
When it comes to automotive design, sketches of red sports cars with scissor doors and black windshields come to mind. But car design is much more than just exterior styling. Determining the color [...]