LANCIA YPSILON HF, WELCOME BACK ELEFANTINO
The revival of the Lancia brand continues, and after the debut of the new Lancia Ypsilon, it's now time to bring back a historic badge: HF. The HF label returns with the Ypsilon, [...]
LANCIA YPSILON, THE TASTE OF REBIRTH
Passion, revenge and pride. Three feelings that are rarely associated with a car or a brand, but in the case of the new Ypsilon they are more than appropriate. When in early 2021 [...]
GIANNI COLONELLO APPOINTED NEW HEAD OF LANCIA DESIGN
Gianni Colonello is the new Head of Lancia Design, a role until now held directly by Jean-Pierre Ploué, Chief Design Officer of Stellantis. Colonello was responsible for Lancia’s Interior Design from 2021 to [...]
LANCIA YPSILON, COMFORT AND STYLE
"With the new Lancia Ypsilon, the first car of the brand's new era, we start again from Italy. Its design is inspired by the brand's glorious past, which is now reinterpreted in a [...]
THE NEW LANCIA YPSILON DEBUTS IN FEBRUARY DESIGNED BY CASSINA
The new Lancia Ypsilon will make its debut in February in a limited edition of 1906 units in an electric version produced in collaboration with Cassina. "The day we have all been waiting [...]
LANCIA PU+RA HPE’S FIRST JOURNEY (VIDEO)
The Lancia Pu+Ra HPE concept car has taken its first steps. "Today we take another step forward on the path of the brand's renaissance. Lancia is the brand of beautiful Italian cars, flagships [...]
LANCIA PU+RA HPE, NEW ERA
A concept car that shows the future of Lancia in the next 10 years. Lancia Pu+Ra HPE, the natural evolution of the Pu+Ra (unveiled in November 2022), fully embodies the principles of the [...]
LANCIA, THE NEW STYLE STARTS WITH THE SHOWROOMS
The first new-generation Lancia will arrive in mid-2024 and will be the Ypsilon’s successor, but the handover between the first and second eras in the history of the Turin-based brand is already under [...]
LANCIA, A FILM FOR THE BRAND’S RENAISSANCE (VIDEO)
Following the launch of the trailer during the Lancia Design Day, held on 28 November, the full version of the first episode of the short film entitled 'Nuovo Rinascimento Lancia. The future in [...]
LANCIA PU+RA ZERO, A GLIMPSE OF THE FUTURE
"Today Lancia is reborn with a new Logo and a clear design vision. In anticipation of the new Ypsilon, we present Lancia Pu+Ra Zero, a sculpture, a three-dimensional manifesto that inspires the cars [...]