DYNAMIC DESIGN
Sporty, cool, safe and classy, sprinkled with fresh design and the latest in connectivity, the new Bmw 1 Series is a proper Bmw with a strong character all its own. Cutting-edge chassis systems and innovative technologies, plus the integration of all key driving dynamics components and control systems, imbue the 1 Series with an increase in agility that drivers of cars with both the new front-wheel-drive configuration. The new face of the 1 Series and its fresh interpretation of iconic brand features can be seen clearly from the front. The signature Bmw kidney grille is now larger, with far greater presence. For the first time in this model range, the two kidneys now merge in the middle.
The headlights are now angled in design and lend the car a fresh and youthful feel. The optional full-LED lights – in adaptive guise, if desired – cut a particularly modern figure. The flanks of the 1 Series stand out first and foremost with the familiar – and clearly defined – Bmw shark nose, a strong hint of wedge shape and a slim window graphic culminating in the C-pillar with traditional Hofmeister kink. A small number of crisp and precise lines and boldly sculpted surfaces lend the new 1 Series an athletic appearance.
The defining elements of the rear end are its broad-set lower section and the tapering effect further up. This creates a striking shoulderline, which gives the car a planted stance on the road. The wide, two-section rear lights enhance this impression and have a very modern look with their slender form and pared-back appearance. The optional full-LED rear lights provide a whole new take on the familiar “L” design courtesy of a single, slim light element with a striking sweep to the side.
